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09.05.2008 School milk programs are NOT intended for promoting Tetrapak or any other brands. They are for nutritional and health properties of milk. Speaking about social programs, they by all means should be supported by governmental institutions. On other hand it is not correct to subsidize commercial programs or commercial companies. Companies should work on their efficiency and competitiveness but not plead for subsidy. Kind regards, Max Sirota Monday, May 5, 2008, 11:02:48 AM, you wrote: > ________________________________________ I disagree that standard commercial packaging is the obvious choice for dairies or any such entity selling to school milk programs. Standard packaging in the 3rd world is not adequate for long shelf life and lack the properties to hold product in the open. Refrigeration then becomes a critical cost implied and the price to school milk does not reflect that. On another point changing label designs is not a cheap thing around here. Every time you need to prepare a different label there is the set-up costs along with the cliché’s that prohibit marketing to school milk at a cost effective means. Then again UHT and the exclusive packaging is cost intensive to install by any means and from all I know dairies such as mine must subsidize school milk programs as they are more than unable to pay the actual price. So standard commercial packaging is not the obvious choice for school milk. What is? And by what economic means? Orlando Harrison Managing Director CAYO TROPICAL FRUITS LTD. Belize, C.A. Web Site: www.bighjuices.com From: FAO-School-Milk [mailto:FAO-School-M ilk@fao.org] Sent: Wednesday, April 30, 2008 1:36 AM To: school-milk-l@mailserv.fao.org Subject: FW: Packaging for school milk ________________________________________ Lars’ message raises an interesting point. One of the reasons why a dairy company might be interested in school milk is to promote its brand to children – both as future consumers and to the children’s families. In such a case, standard commercial packaging is the obvious choice. Elsewhere, in order to avoid fraud – subsidized school milk being sold commercially – different packaging is required for school milk. For example, the milk may be specially labelled or not have a bar-code. In this case particular, the EU would like to let consumers know that it is supporting school milk – this is also understandable. Perhaps members would like to comment on their experience with the general issue of packaging and labelling? My own view is that, at least in Europe, as it is difficult to get commitment from dairy companies to throw their weight behind school milk programmes, any additional benefits – beyond sales – that can be used to persuade them to promote such programmes is a good idea. Therefore, I think using standard commercial packaging is a good idea. There is also perhaps a broader issue which is: via the school milk programme, the dairy industry has privileged access to children. While this presents opportunities, it also implies responsibilities. In the same way as television advertising to children is regulated in some countries, I wonder if any countries have regulations on promoting products to children via schools? Comments and examples would be welcome. Michael Congratulations to Lars and colleagues at the Danish Dairy Board for winning the recent award for innovation in school milk. ________________________________________ From: FAO-Dairy-Outlook Sent: 24 April 2008 08:07 To: dairy-outlook-l@mailserv.fao.org Subject: FW: EU School Milk Aid ________________________________________ Comments to EU proposal regarding EU flag on School milk packaging As for an EU flag to be visible on the packing the proposal contains other solutions as posters or stickers to be placed of distribution. This is necessary as a special packaging for the school milk scheme will be much too costly, in fact more expensive than the support itself. In Denmark the same packaging of 0,25 liter is used for school milk and normal commercial sales. We thus are against specific markeing of the packaging with references to the EU support. We also find this to be the case for political reasons as parents do not like their kids to be target for political propaganda. In Denamrk there is a codex against such activities, and we fear that the final outcome for the EU would be negative. Lars Witt Jensen Danish Dairy Board .Fra: FAO-Dairy-Outlook [mailto:FAO-Dairy-O utlook@fao.org] Sendt: 15. april 2008 09:24 Til: dairy-outlook-l@mailserv.fao.org Emne: FW: EU School Milk Aid ________________________________________ The EU school milk aid programme has been discussed at some length on the List in the past. At that time, there was a proposal to abolish the subsidy to school milk and the comments and suggestions from List members played an important role in aiding the Commission to see the error of its ways. In advance of next week’s meeting (see message, below), perhaps list members would like to provide their comments on ways they would like to see the number of eligible products extended? Michael ________________________________________ ________________________________________ from: EDA Dairy Telegraph 4th April 2008 http://eda.euromilk.org School milk During last week's management committee, the EU Commission circulated a working draft regulation, as regards community aid for supplying milk products to pupils in educational establishments (amending the school milk regulation of 2000). The proposed modifications concern an extension of the number of eligible products, taking into account the different consumption habits of milk products and responding to the existing health and nutritional tendencies. Since experience has shown that the national procedures for the checks are often unclear, new provisions on checks, controls and sanctions are therefore proposed. In order to increase the awareness of the Community’s role in the school milk scheme, amendments are proposed such as adding the European Union flag on the packaging. It is expected that several amendments will be made by the member states before it will finalized. The draft regulation is currently under inter-service consultation and is foreseen to be voted at the management committee of 17 April. |
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